David McGrady - Social Media Strategist

David leads all social media strategy across the brand, overseeing content direction, growth, and audience engagement. With over 1 million followers across his personal social platforms, he brings first-hand experience of what actually works online. His data-driven approach and deep understanding of platform trends help turn artists and releases into consistently growing digital brands.

Paul Williams - Lead App Developer & Producer

Paul brings 38 years of experience as a musician alongside a deep technical background as Head App Developer. Combining creative insight with hands-on development, he leads the build and evolution of the platform while also producing music at a professional level. His unique blend of artistry and engineering ensures the technology genuinely serves artists, not the other way around.